Admin has an ability to create an event with the help of an existing email template and send it to a specific group of customers.

To create a new event

1. Go to the Admin panel.
2. On the left navigation bar, click the FOLLOWUP menu.
   The menu appears as shown in the following figure:
   
3. Click Events.
   The Follow UP Event page appears as shown in the following figure:
   
4. Click the Add New Event button.
   The New Event page appears as shown in the following figure:
   
5. In the Event Name box, enter the name of the event.
6. In the Customer Group list, select the required group.
7. In the Send Email From list, select the required store view.
8. In the Email Template list, select the template that is required for the event creation.
9. Click the Send Email button.
   The email is sent to the selected group of customers and a success message appears on the Follow Up Event page as shown in the following figure: