Profiling is a set of Collections where you need to apply a specific set of rules and customization to your products, such as the Marketplace Category, Variant Attributes, and Optional & Recommended attributes. The details provided in the Profile will be sent to Walmart with the products.
Why do you need to create a Profile?
Profiling is required to list your products on Walmart.com in the appropriate category. The more elaborate the Profile, the higher SEO you achieve.
You can access the following sections from the Profiling menu: