Profiles is the term given to a collection of products assembled and placed together based on different product properties such as categories, vendors, queries, etc. Here in this Profiling section, you will find the list of profiles created on Google Shopping that you can review and delete directly from the app.

Besides reviewing the existing profiles, you can even create a new profile and for that, you need to follow steps:

Step 1

• Click on the “Create Profile” button given in the top-right corner of the page as shown in the image below:

• A page appears as shown below:

Here, you need to fill in the following details-

• Profile name: provide a unique profile name here
• Target country: Specify the target country here
• Content language: idle language for your profile
• Currency: default currency for the prices of the product(s) included in this profile
• Included destinations: choose the destinations you wish to list this profile, i.e, choose from the options – Shoppings Ads, Display Ads, Free listings and Buy on Google listings
• Repricer flow: Choose between the “Increase price” or “Decrease price”
• Repricer type: Choose from the “Fixed” or “Percentage” repricer type
• Repricer value: Set a value for your Repricer category. (It will decrease or increase the price of selected products on GMC without changing bigcommerce products price)
• The category you wish to upload products on Google (Optional): this step is optional though, but if you wish to put the selected product(s) into any particular category then you can choose from here.
• Attribute: select the attributes from the options – Category name, title, ID, and so on
• Operator: Choose from the options like Equals, greater than, not equals. Less than and so on
• Value: Set a fixed value so that you can easily find it whenever you search for the profile.

Once done with filling in all these details, the next thing you need to do is click on the “Submit and Proceed” button and you’re done with Step 1 of filling configuration and filter products.

Step 2

Step 2 includes the attribute mapping procedure. If you want to map the BigCommerce product attributes with the Google Shopping attributes then you need to fill in the details accordingly otherwise you can skip this step and the app will list the default attributes like size and color. Refer to the image for better understanding:

Once you are done with Step 2, you need to click on the “Submit and proceed” button, and your profile be created and listed in the Profiling section.

You can use this profile while uploading your products to Google Merchant Center. The products listed under this profile will be uploaded to Google Merchant Center.