This is a collection of the most commonly asked questions, problems, and nuggets of knowledge about Social ads for Buy with Prime. If you are stuck in the middle, you can obtain assistance from these.

Question 1: What are the different product status, and what do they mean?

Answer 1: The three product status are as follows:

• Pending: A product shows ‘Pending’ status when it has been successfully imported from Buy with Prime but is waiting to be processed by Meta. 
• Active: A product shows an ‘Active’ status when it has been successfully uploaded on Meta.
• Error: A product shows an ‘Error’ status when it has some fallacy and fails to be uploaded on Meta.

Question 2: What are the different campaign status, and what do they mean?

Answer 2: There are eight different status associated with campaigns: 

• Pending: When a user creates and schedules a campaign, but Meta has not approved it, the status of the campaign gets displayed as ‘Pending.’
• Active: When a campaign has been successfully created and published on the selected platforms, the status of a campaign is displayed as ‘Active.’
• Scheduled: The status of a campaign is displayed as ‘scheduled’ when a user creates and schedules a campaign to run in the future.
• Paused: The status of a campaign is displayed as ‘paused’ when a user manually stops the campaign from running on Facebook and Instagram. Additionally, no cost per action will be assessed throughout the paused session.
• Error: A campaign displays ‘Error’ when it is disapproved or fails to set up on Facebook. Merchants must take the necessary actions suggested by Facebook to resolve the error.
• Ended: When a campaign automatically ends on the arrival of the End date, the status of the campaign is displayed as ‘Ended.’
• Disconnected: The status of a campaign is displayed as ‘Disconnected’ when the current ad account is disconnected from the app and a new ad account has been connected. The Campaigns associated with the previous account are shown as ‘Disconnected.’
• Archived: The status of a campaign is displayed as ‘Archived’ when a user archives a campaign and it is deleted from Facebook. 

Question 3: What do you mean by App account status? And what are the different status?

Answer 3: The app account status indicates the state of your Facebook ads account. There are three status:

• Active: When the Facebook account is active and connected successfully to the app.
• Error: When the Facebook account is disabled, closed, or suspended.
• Disconnected: When the Facebook account is disconnected from the app.

Question 4: How can I launch my first campaign using Social Ads for Buy with Prime app?

Answer 4: Here are the steps to create your first campaign using Social Ads for Buy with Prime app:

• Launch the Social Ads for Buy with Prime app.
• Click on the ‘Create Campaign’ button from the dashboard.
• Fill the form with required data like the Campaign name, Daily budget, Start date, Placement, etc.
• Make sure all the cards in the form are marked green for enabling Create Campaign button. Click on ‘Create Campaign’ Then after campaign creation, you will redirect to see the campaign list.

Note: Please make sure that you have synced your products in the app, otherwise the campaign will not be created. 

Question 5: How to create an ad campaign with the Social Ads for the Buy with Prime app?

 Answer 5: Below are the steps to create and manage your ad campaigns:

• Start by clicking on the ‘Create Campaign’ button from the dashboard.
• Next, fill in the following details in the form: 
• Campaign Name: Identifier for the campaign you are creating.
• Start Date: The date on which the campaign should start.
• Daily Budget: Maximum Amount you want to spend on running Ads per day.
• Ad Text: The tagline for your campaign, which will be displayed with Ads
• Target Audience: Choose an audience based on your campaign motive.
  • Prospective Audience: You can select your audience group based on age, gender, behavior, interests, and demographics.
  • Retargeting: You can choose past customer behavior to retarget them
• Placements: Choose the platform where you want your campaigns to be displayed.
• Note: The user may select either or both placements to display their ads, if an Instagram account is linked. However, they cannot uncheck the Facebook placement if an Instagram account is not connected.
• Click ‘Create Campaign’, and your campaign gets created successfully. 

Question 6: How to manage ad campaigns with the Social Ads for the Buy with Prime app?

Answer 6: Here are the steps to manage your campaigns:

To Edit, Pause/Unpause or Archive the campaigns:

You can also pause/unpause or terminate the campaign. 

• Go to Actions. Click on the three dots, and you’ll see three action buttons.
  • Edit: Click on ‘Edit’ if you wish to change the campaign. 
  • Pause/Unpause: Click on ‘Pause/Unpause’ if you wish to stop the campaign manually temporarily. In this case, your budget expense will not be charged.
  • Archive: Click on ‘Archive’ if you wish to terminate the campaign.
• Select the action you wish to perform.  

To Sort the Ad campaigns:

Here are the steps to sort the ad campaigns:

• Hover the mouse over to the Column by which you want to sort the ads, and click on the upward-downward arrow button. 
• Your campaigns will be sorted in ascending order.
• Click on the upward-downward arrow again to sort them in descending order.

For example, if you wish to sort your campaign according to the daily budget, go to the Daily Budget Column, and click on the upward-downward arrow button. 

Note: You can choose to sort the campaign by status, start date, end date, spend, and more. Simply hover over the desired column, and repeat the process. 

To filter your ad campaigns:

Here are the steps to filter your ad campaigns:

• Go to the dashboard of the app. And click on the Filter button on the right-hand side of the panel. 
• A sliding window will appear, which contains the different statuses of the campaigns.
• Select the status according to which you want to apply the filter, and click on Apply.  Your campaigns will be successfully filtered according to your selected status. 

Note: You can also select multiple filters options, to filter ad campaigns according to their status. 

To Download Ads Performance Report:

Here are the steps to download Ads Performance report:

• Go to the dashboard of the app. On the extreme right side of the screen, click on the Download Report button. 
• An Excel report will be instantly generated and downloaded. 

Note. The Report will be generated in .CSV format. 

Question 7: How does the Catalog Sync process work?

 Answer 7: Once you install the Social Ads for Buy with Prime app and finish the authorization process of Meta, the app automatically fetches the eligible Buy with Prime catalog from the corresponding console. 

Once the catalog is synchronized, all catalog data is transferred to Meta. Once this process is complete, you will receive a notification in the notification area of the app.

After this synchronization, if any changes are made in the Buy with Prime console, they will automatically synchronize with Meta in 12 hours.

Nonetheless, if you need to synchronize the catalog instantly after making a change in the Buy with Prime console, select ‘Sync’ in the Action Menu next to the product on the Product listing page in the app. Your products will be synchronized instantly.

Question 8: How can I connect my Instagram account with Social Ads for Buy with Prime app?

Answer 8: Here are the steps to connect an Instagram business account with Social Ads for Buy with Prime app:

• Click on the ‘Update’ button from the App Settings page. The app will redirect you to the Facebook Flow.
• Go to the ‘Update Settings’ page in the Facebook FBE flow.
• In the ‘Instagram profile’ section, click on the ‘Add profile’ button to connect your Instagram business account with our app.
• Complete the Facebook FBE flow to connect your Instagram business account successfully with our app.

Note: Learn how to convert your Instagram personal account to a business account from here: https://www.facebook.com/business/help/502981923235522

Question 9: How do I set up conversion tracking?

Answer 9:

To measure the effectiveness of your campaigns and improve Ad targeting, Meta will use the Pixel you choose during account setup. In addition, to improve Meta’s targeting and attribution reporting, you can share orders using Meta’s Conversion API, which has improved performance over Meta Pixel. We recommend you use the same Pixel ID for Buy with Prime Console and the Social Ads for Buy with Prime App.

Question 10: What is the significance of a Brand name, and where will we use it?

Answer 10: A Brand name is a required field in Meta to upload products. It can have a maximum of 100 characters. 

In order to build brand identification, the brand name is crucial. It aids customers in recognising and differentiating a business’s product from that of its rivals. Customers can more quickly identify a product’s identity and the company that made it.

Much like brand itself, the correct brand name may be a valuable asset. Businesses utilize it in a variety of ways to communicate with customers; this may be done for a single product, a line of products, or even the entire firm.

Brand names influence customers regarding the perception of a brand or product. That sends a message to them about the product’s quality. Any product with a specific brand name is frequently linked with being pricey, of high quality, or having other characteristics.

You can provide this information during the registration process for our app. Additionally, you have the feasibility to make alterations at any later stage.

Question 11: What is the meaning of Ad Text? How can we optimize it?

Answer 11: Ad Text is the primary text for your ads. To optimize your ad text, you must consider how to draw the attention of your viewers. Viewers that are using their mobile phones would generally scan the feeds. Therefore, the ad text should have relevant keywords and a maximum span of 2-3 lines.

Note that text in your ad may be truncated. Therefore, the recommended text length for most placements is 125 characters for the Ad Text field.

Also, your text may be truncated across various placements and devices. We recommend keeping your text as short as possible to limit truncation.

For Example: Free and Fast shipping, 30 days return, Fulfilled by amazon.

 

Question 12: What does ‘Target Audience’ mean?

Answer 12:  A Target Audience is a group of people who show interest in the brand or product you will promote.

You can filter the audience using criteria such as age, gender, location, demographics, interest, behavior, or different engagement activities.

Additionally, you can use Meta Pixel to target custom audiences. Meta Pixel allows you to target customers who visited your store, performed any activity, or placed an order.

Question 13:  What does it mean to ‘Reach people apart from your detailed targeting selections when it’s likely to improve performance.’

Answer 13: The ‘Reach people apart from your detailed targeting selections when it’s likely to improve performance.’ means you are allowing Facebook to show your ads to a broader audience beyond the scope of your targeting criteria, which was set up during the ad creation. Additionally, your ads will be visible to a broader audience only if it improves the campaign’s performance.

Question 14: What is the difference between Prospective & Retargeting audiences?

Answer 14: Prospective Audience is a primary audience targeting scheme where a merchant can target Facebook users based on their age/gender/location/interest etc., to show their ads. The retargeting audience is a retargeting scheme in which the targeted customers have already engaged with your website and performed some action like PageView, AddToCart, Purchase, etc.

Question 15: What should I do if my product is in ‘Pending’ status?

Answer 15: If the status of your product shows ‘Pending,’ it means that Meta has yet to approve the product and it is awaiting a response from Meta.

Question 16: How is my budget calculated when I ‘Pause’ a campaign?

Answer 16: Whenever you click on the Pause button for your campaign, it will not be displayed on any of the platforms. Therefore, the expenditure is also paused because the ad is not being displayed anywhere. 

Question 17: The product grid shows ‘No Product’ what should I do?

Answer 17: The product grid is showing ‘No Product’. It means your product importing process is still in progress, or you do not have any Buy with Prime eligible products, Therefore, if you still see “No Products” after 10 minutes, please contact the support team or email us. An automatic sync runs in the background. Meanwhile, any new products uploaded by the merchant will be imported into the app. 

Question 18: The created campaign is showing an ‘Error’ status. What should I do?

Answer 18: If your campaign displays an ‘Error’ status, it means that your campaign might have some issue with data or the policy. Click on the error status to see the Error message. Once you know of the impending error, you can edit your campaign information to resolve the error.

Question 19: How do I stop/terminate a campaign?

Answer 19: You can pause any campaign from the campaign grid as follows: 

Go to the actions column. And click on the three dots. You’ll see three options: 

• Edit
• Pause/Unpause
• Archive

Select ‘Pause’ to stop the campaign. Alternatively, select’ Archive if you wish to terminate the campaign entirely.’ 

Question 20: What are the different App status updates and what do they mean?

Answer 20: On the app status page, the merchants can see the performance of the app. You can also monitor the different types of service status on this page. Here are the different types of app status:

No known issues: When all the functions of the app are operational, the status of the app gets displayed as “No known issues.”

Maintenance: When the app undergoes a temporary planned maintenance, the app status appears as “Maintenance.”  

Outage: When a partial system outage is found in the app, the status of the app gets displayed as “Outage.”