If you are new on Facebook and Instagram, wanting to build a prospective audience for your business. You can opt for this type of campaign.

In order to set up a Prospective campaign, you have to:

• Enter your Campaign Name.
• Select Budget type.
  • You can choose between a Daily Budget and a Lifetime Budget.
  • The daily budget is the average amount that you indicated you are willing to spend on a specific ad set per day.
  • A lifetime budget is an amount you’re willing to spend over the entire runtime of your campaign or ad set. You can set a lifetime budget for your overall campaign with campaign budget optimization or for individual ad sets. 20$ is the minimum budget required to create a campaign.

• Enter the Budget amount. And then select the start and end date for the campaign.
• Select the Target Location to target the audience on basis of the geographical sphere.
• The next step is to choose your Audience. Next, select the audience on the basis of Interest, Behaviours, and Demographic. You can target multiple audiences. Now click Next.

• Now fill the Ad details. In this:
• Enter the Primary Title.
  
• Next, choose an Ad format.
  • Single Image ad: Choose an image of your products that you want to be displayed in the ad.
  • Carousel ad: You can select upto 10 images.
• Add Title, Headline, Description, Website URL, and URL parameters on which you want to redirect your customers.
• The last step is to launch the ad campaign. Check all the details and then click on ‘Create.’