eCommerce retailers have the opportunity to showcase their products on various platforms such as Facebook Shops, Page Shop, and Instagram Shopping. With the convenient Checkout on Facebook and Instagram, customers can effortlessly complete purchases without navigating away from the platform.

By connecting a product catalog in Commerce Manager, retailers can provide a seamless checkout experience to their customers, enhancing convenience and boosting sales.

However, there are certain prerequisites that are required for you to start selling on Meta platforms. The first step is to set up a commerce manager.

To set up the commerce manager and enable listing your products on Meta platforms, you need to fulfil the following requirements:

• A federal tax identification number that matches your legal name
• A state tax registration number for every state where you do business
• Your bank account info to get your payouts (currently the US only)
• Your physical business address and email address
• The category that best describes your business, your business type, and name
• A business representative name, SSN and DOB
• Your delivery options, return policy, and customer service email address (shipping within 3 days)

Besides, to sell on Instagram Shopping, you need to follow some additional requirements-

• You must have an Instagram business profile.
• Instagram business accounts must be connected to the Facebook Page.
• The business must be located in the supported market.
• Your business must own a website on which you intend to sell.

*Note: Along with the above requirements, you should comply with the Commerce Product Merchant Agreement and the Commerce Policies that explains the terms and policies for putting forth your shop on Facebook Marketplace and Instagram Shopping.