1. Facebook & Instagram Shopping - Overview
    1. How Does the App Work?
    2. Facebook & Instagram Shopping Requirements
    3. Permission and Page Roles Requirements
    4. Installation of Facebook & Instagram Shopping
  2. App Configuration to Facebook and Instagram
    1. Step 1: Connect the App with the Facebook Account
    2. Step 2: Select your Facebook Product Catalog
    3. Step 3: Warehouse Mapping and Category Mapping
    4. Step 4: Attribute Mapping
  3. Introduction to Facebook Business Extension (FBE)
    1. Onboarding to Facebook Business Extension (FBE)
      1. Connect Facebook account with CedCommerce
      2. Connect CedCommerce to Facebook
      3. Confirm Settings for CedCommerce
        1. Connect the Business Manager account
          1. How to create a new Business Manager account
        2. Connect the Facebook Page
          1. How to connect a new Facebook Page
        3. Connect the Facebook product catalog with the app
          1. How to create a new Facebook product catalog
        4. Select an ad account to connect with the website
        5. Select the Facebook pixel to connect with the website.
      4. Connect to Instagram Shopping
      5. Allow Permissions to CedCommerce
  4. Dashboard of the App
    1. Dashboard Tab of the App
    2. Profile Tab
      1. How to Create a Profile?
    3. Manage Products Tab
      1. How to Upload Products in Bulk?
      2. How to Upload Products Based on Profile?
      3. How to Upload Selective Products?
      4. Adding Supplementary Feeds
        1. What is Supplementary Feed?
        2. Steps to Add a Supplementary Feed
          1. How to Update Products in Bulk
    4. Order Tab
      1. How to map skipped orders
      2. How to manage directly on Facebook
      3. How to manage orders directly from app
      4. The order says unable to reserve inventory
      5. How to manage pending orders
    5. Configuration Tab
      1. Manage your General Setting
        1. Attribute Mapping
      2. Manage your Facebook Shop Setting
        1. Manage Products- Options
      3. Manage your Account Setting
    6. Activities Tab
  5. Facebook Ads
    1. Ads analytics
    2. Facebook Campaign
      1. How to create a campaign
        1. Create a Prospective (Audience Building) campaign
        2. Create a Retargeting Campaign
      2. How to activate your campaign
    3. Set up an Ad set
      1. How to activate your ad set
    4. Ads
      1. How to activate your ad level
  6. Frequently Asked Questions with Answers

Create a Prospective (Audience Building) campaign

If you are new on Facebook and Instagram, wanting to build a prospective audience for your business. You can opt for this type of campaign.

In order to set up a Prospective campaign, you have to:

  • Enter your Campaign Name.
    Create campaign name
  • Select Budget type.
    • You can choose between a Daily Budget and a Lifetime Budget.
    • The daily budget is the average amount that you indicated you are willing to spend on a specific ad set per day.
    • A lifetime budget is an amount you’re willing to spend over the entire runtime of your campaign or ad set. You can set a lifetime budget for your overall campaign with campaign budget optimization, or for individual ad sets.

20$ is the minimum budget required to create a campaign.

Budget type

  • Enter the Budget amount and click Next to move ahead

budget amount

  • The next step is to Choose your Audience.
  • Select your Ad set name. This is the name you provide to your ad-set. Select the Target Location to target the audience on basis of the geographical sphere.

  • Next, select Interest, Behaviours, Live Events, and Campaign start and end date. You can target multiple audiences based on your interest, behavior, and live events.
  • Select Ad Level for your campaign. In this:
  • Select the Ad name.
  • Add Title, Headline, Description, Website URL on which you want to redirect your customers.

  • Add a Call To Action (CTA).

  • Next, choose an Ad format.
    • Single Image ad: Choose an image of your products that you want to be displayed in the ad.
    • Carousel ad: You can select upto 10 images.

Choose file

  • The last step is to launch the ad campaign. Check all the details and then click on ‘Submit for Approval.’

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