If you are new on Facebook and Instagram, wanting to build a prospective audience for your business. You can opt for this type of campaign.

In order to set up a Prospective campaign, you have to:

• Enter your Campaign Name.
  
• Select Budget type.
  • You can choose between a Daily Budget and a Lifetime Budget.
  • The daily budget is the average amount that you indicated you are willing to spend on a specific ad set per day.
  • A lifetime budget is an amount you’re willing to spend over the entire runtime of your campaign or ad set. You can set a lifetime budget for your overall campaign with campaign budget optimization, or for individual ad sets.

20$ is the minimum budget required to create a campaign.

• Enter the Budget amount and click Next to move ahead

• The next step is to Choose your Audience.
• Select your Ad set name. This is the name you provide to your ad-set. Select the Target Location to target the audience on basis of the geographical sphere.

• Next, select Interest, Behaviours, Live Events, and Campaign start and end date. You can target multiple audiences based on your interest, behavior, and live events.

• Select Ad Level for your campaign. In this:
• Select the Ad name.
• Add Title, Headline, Description, Website URL on which you want to redirect your customers.

• Add a Call To Action (CTA).

• Next, choose an Ad format.
  • Single Image ad: Choose an image of your products that you want to be displayed in the ad.
  • Carousel ad: You can select upto 10 images.

• The last step is to launch the ad campaign. Check all the details and then click on ‘Submit for Approval.’