Advertising analytics is referred to as the use of analytical data and tools that help you efficiently monitor your marketing campaigns. As these data sets offer actionable insights, you can use them to keep a track of all your campaign activities.
In the tab, you can view the information according to each campaign. You have to enter your Campaign ID, AdSet ID, Ad’s ID.
The result would be demonstrated in the form of a Worm chart and the Bar Graph.
You can view the:
- Purchase ROS.
Also, this section provides you with information about your average spending such as your Average Clicks, Average CPM, Average CPC, Average CPP.